How to go live on TikTok (and how it can earn you real money) (2024)

How to go live on TikTok (and how it can earn you real money) (1)

Have you ever been scrolling through your TikTok feed when suddenly a live video comes up? Out of nowhere, it feels like you're on a one-way video call with a content creator, a stark contrast from the perfectly curated, seconds-long video you typically see on the platform.

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This feature is called TikTok Live, and it allows content creators to have more genuine interactions with their followers through live vertical video.

In addition to connecting with fans, TikTok Live video has some other major perks for creators.

Livestreams also enable fans to send qualifying creators virtual gifts, like virtual roses, silly filters, and virtual stuffed animals. In addition to getting a cute token of their viewers' appreciation, creators are able to redeem these gifts for TikTok diamonds, which they can then convert to real money.

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If you are ready to go live, are 16 years old or older, and have a minimum of 1,000 followers, here is how you can get started.

1. Create or log in to your TikTok account

Before you go live, you'll need to create or log in to an existing TikTok account. TikTok makes it easy to create an account, with Google, Facebook, and Apple login options.

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How to go live on TikTok (and how it can earn you real money) (2)

2. Optional: Look to see if you are eligible for Live gifts

This step is entirely optional, but if you're curious about whether you qualify for Live gifts, there is an easy way to check. Once you're logged in, all you need to do is click the profile icon in the bottom right corner, then click the three lines on the top right corner. Select the "Creator tools" option before clicking the "LIVE Gifts" icon. After you select the icon, you'll see whether or not you qualify. You'll also be given the option to go Live straight from there.

Also, just note that business accounts and accounts with less than 1000 followers don't qualify for the Live Gifts feature.

How to go live on TikTok (and how it can earn you real money) (3)

3. Click on the create (+) icon on the bottom bar

Now for how to quickly start your livestream. Luckily, TikTok makes it pretty intuitive. All you have to do is click on the center of the bottom bar like you would to add any regular post.

How to go live on TikTok (and how it can earn you real money) (4)

4. Scroll to the Live button and go live!

After hitting the create icon, all you have to do is swipe to the Live option and you're ready to go. Before you go live you can personalize your experience by choosing from different effects, filters, and other customizable options. You can play around with them to see what your Live would look like before beginning your broadcast.

Once you feel ready, hit that red button that reads "Go LIVE" and start your livestream!

How to go live on TikTok (and how it can earn you real money) (5)

FAQs

What is TikTok Live?

TikTok Live is TikTok's livestream option, which allows creators to connect with their fans while also further monetizing their content. With TikTok Live, fans can leave comments for creators and even give them virtual gifts to show their appreciation. These gifts can be converted to actual money for creators.

Is there a follower requirement to go live on TikTok?

Yes, to start a live video on TikTok, you have to have a minimum of 1,000 followers.

Can I start a Live video on TikTok?

As long as you are signed in to your TikTok account and have a minimum of 1,000 followers and are 16 years of age or older, you can access TikTok Live.

Why should I go live on TikTok?

Going live on TikTok using TikTok Live gives creators an added ability to grow a connection with their followers through live, genuine interactions. An added plus is that creators can make money from the streams by receiving virtual gifts that they can convert into TikTok diamonds and redeem for cash.

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How to go live on TikTok (and how it can earn you real money) (2024)

FAQs

How to go live on TikTok (and how it can earn you real money)? ›

TikTok Live is TikTok's livestream option, which allows creators to connect with their fans while also further monetizing their content. With TikTok Live, fans can leave comments for creators and even give them virtual gifts to show their appreciation. These gifts can be converted to actual money for creators.

How to earn money in TikTok Live? ›

8 ways to make money on TikTok
  1. Join the TikTok Creativity Program.
  2. Sell merch.
  3. Go live for virtual gifts.
  4. Affiliate partnerships.
  5. Create in-feed ads.
  6. Crowdfund projects.
  7. Collect tips.
  8. Patreon subscriptions.

How much does TikTok Live pay? ›

According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.

How much does TikTok pay per 1000 views? ›

How much does TikTok pay creators? It's estimated that TikTok pays around 2 to 4 cents per 1,000 views on a video. That's all thanks to the TikTok Creator Fund.

How to get paid by TikTok? ›

  1. Join the TikTok Creativity Program/ Creator Fund. Since 2020 TikTok has offered its most popular creators a program to monetize content. ...
  2. Run TikTok ads. ...
  3. Collect tips or donations. ...
  4. Collaborate with a creator. ...
  5. Try affiliate marketing. ...
  6. Grow and sell TikTok accounts. ...
  7. Publish sponsored posts. ...
  8. Create a Patreon account.

How much money is a rose on TikTok? ›

TikTok currently offers a selection of over 200 gifts, however these gift options are frequently changing. Below, we've provided a list of the current available TikTok gifts in order of their value (both in the in-app currency, Coins, and in USD). For example a TikTok Rose is worth 1 Coin (or $0.01 USD).

What are the requirements to go live on TikTok? ›

Requirements for going Live on TikTok.

First, you must be at least 16 years of age — this is determined by your birthdate when you initially create your TikTok profile — and second, you'll need to have at least 1,000 followers to unlock the capability to go Live.

How do you know if TikTok is paying you? ›

How to view your payouts
  1. In the TikTok app, tap Profile at the bottom.
  2. Tap the Menu ☰ button at the top, then select Balance.
  3. Tap Others, then select Monthly earnings.

Is 700 views on TikTok good? ›

How many views on TikTok is viral? Typically TikTok will show your videos to 500-600 viewers. If you get views from 70% of that audience, your video is rated as viral. Remember, even a 1-second view counts.

How many views on TikTok to get $1000 dollars? ›

How much does TikTok pay per 1 million views? Top creators say that TikTok pays contributors between $0.50 and $1 per 1,000 views through the TikTok Creator Rewards Program. Doing the math, that means creators stand to earn $500 to $1000 dollars per 1 million views through the program.

What are the qualifications for TikTok earning money? ›

As a creator, once you have at least 10,000 followers and at least 100,000 video views over the last 30 days, you have the potential to start earning money. The Creator Fund provides an opportunity for you to earn money doing what you love.

How to go viral on TikTok? ›

Many types of content go viral on TikTok every day. To understand how to go viral on TikTok overnight, look at what's currently trending, and consider content types like humor or a compelling story. Create videos that are short and use trending audio, hashtags, and other TikTok trends to appeal to the TikTok algorithm.

Does TikTok pay anyone? ›

TikTok does not directly pay creators to produce and upload videos. TikTok does offer funding for creators in the form of the TikTok Creativity Program. Still, payment varies based on factors like the number of video views, engagement rates, and the authenticity of users engaging with the post.

How much is 1000 diamonds on TikTok? ›

TikTok diamonds to USD, how much are diamonds worth on TikTok. The exchange rate for TikTok diamonds to USD is currently 1 diamond = $0.005 USD. This means that 1000 diamonds are worth $5 USD.

How much is 100K likes on TikTok Live? ›

If a creator has 100K likes on a TikTok live stream, it's likely that they also received a significant number of virtual gifts during the broadcast. Assuming that each gift was worth an average of 100 coins (or $0.50), the creator would have earned around $500 for that stream.

How many followers do you need to make money on TikTok? ›

You could have absolutely no followers and still drive traffic to your ecommerce store through influencer marketing and TikTok ads. However, if you want to be paid directly by TikTok through their Creativity Program Beta, you need at least 10,000 followers and 100,000 video views in the last 30 days.

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