Why the stock market could keep rising | Fidelity (2024)

Here's why Jurrien Timmer thinks we are in a new bull market.

JURRIEN TIMMER

Why the stock market could keep rising | Fidelity (1)

Key takeaways

  • With stock indexes at all-time highs, it seems we are in the midst of a new bull market.
  • While much of the market’s recent gains have come from a handful of stocks, the rally has begun to broaden in recent months.
  • Expectations of an earnings rebound in 2024 suggest earnings could continue to drive the market higher.
  • While some valuations are stretched, there is still room for the market to grow if earnings estimates are met.

It might sound unnecessary to say these times are unique (since all times are unique), but it’s really the case for markets today. Here’s why I think this unparalleled market could push even higher.

Why the stock market could keep rising | Fidelity (2)

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Looking for parallels

With all major indeses at all-time highs, I believe we have no choice but to consider the bear market of 2022 over and a new cyclical bull market begun.

From the October 2022 low, the S&P 500 is up more than 40% in total return terms (as of mid-March), which from a historical perspective is relatively young. That’s part of the reason why I think this youngish cycle could last longer.

During secular trends (long-term economic trends and market cycles), cyclical bull markets have produced maximum returns of 60%–75% (I’m thinking of the 1968 to 1982 one in particular). Stocks have not reached that historical trend yet during this cycle. Another interesting comparison is the 1967–1968 soft landing, which was one of the shortest cyclical bull markets ever (which resulted in a 50% gain). We haven’t reached those types of gains yet either.

I’ve been thinking about the mid/late 1990s cycle as well. Specifically, how the Magnificent 7 (Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia, and Tesla) share some similarities with the leading stocks back then (remember the “Nifty 50”?). Like that cycle from roughly a quarter century ago, much of this cycle’s gains have come predominantly from a handful of stocks.

But remember that all markets are unique, and we are starting to see more broadening of this rally in recent months—gains aren’t as concentrated in the Mag 7 as they were back during most of 2023. To wit, 79% of the market is currently above its 200-day moving average, which is a sign that more and more stocks are participating in the rally (even if they are not outperforming the market).

What does all this mean?

Earnings are going to be as crucial as ever if the rally is to continue.

With the S&P 500 index having gained 6 price-to-earnings (P/E) points since its October 2022 low (from 15x forward EPS to 21x), earnings are going to have to lead. With the economy apparently soft landing and the Fed not pivoting as quickly as some expected just a few months ago, earnings will have to do the heavy lifting from here. If that doesn’t happen, then we may not see stocks continue to push to new highs.

But from what I’ve seen in recent quarters, it’s likely earnings will drive stocks to new highs.

Following a robust Q4 earnings season (which produced a 7 percentage-point bounce in the year-over-year growth rate), this cycle is poised to produce an earnings rebound in 2024. I am concerned about some valuations, which are pretty stretched at this point. The chart below shows how the index is at the upper bounds of its valuation bands.

Why the stock market could keep rising | Fidelity (3)

Data sources: FMRCo, Factset, Bloomberg. Monthly data.

Past performance is no guarantee of future returns.

However, if earnings estimates are realized, there is room for the S&P 500 to gain further. How much? At a 20x P/E multiple, the S&P 500 is worth 5,500 in 2025. At 18x, that level drops to 4,900 and at 16x, the fair value is 4,400. According to my math, the correct forward multiple is around 16–17x, which suggests that the upside potential is limited to around 4,500.

With the S&P 500 trading above 5,000 as of mid-March, you can see why I think earnings must continue to grow to push this market higher. Those earnings are starting to come through, and I think they will continue to do so. If that happens, this young bull market will have more time to grow.

Why the stock market could keep rising | Fidelity (2024)

FAQs

Why do stock prices keep increasing? ›

If more people want to buy a stock (demand) than sell it (supply), then the price moves up. Conversely, if more people wanted to sell a stock than buy it, there would be greater supply than demand, and the price would fall. Understanding supply and demand is easy.

What is a reason that the stock market as a whole might be higher? ›

The law of supply and demand holds true as in any market. Some factors, such as the rate of inflation, have the power to move the market as a whole higher or lower. Other factors, such as corporate earnings, may move a single company or an industry sector.

Why do stock prices rise when the economy is growing quickly? ›

A rising stock market is usually aligned with a growing economy and leads to greater investor confidence. Investor confidence in stocks leads to more buying activity which can also help to push prices higher.

Why does the stock market keep changing its story? ›

Shamik Dhar, chief economist of BNY Mellon Investment Management, thinks the big change in narrative will come if markets switch from pricing fewer rate cuts by the Fed to preparing for actual rate rises. “Then you get a major narrative change,” he says. “Markets like relatively simple stories to hang their hat on.”

Can the market keep going up? ›

Expectations of an earnings rebound in 2024 suggest earnings could continue to drive the market higher. While some valuations are stretched, there is still room for the market to grow if earnings estimates are met.

Why is the stock market growing? ›

As per the Indian stock market observers, the Indian equity market is rising because of various reasons, which include US Fed rate cut buzz, ample liquidity in the market, strong global market sentiments, strong Q4 results 2024, and expected trend reversal in the Chinese economy.

What factors cause a stock market to rise? ›

Factors Affecting the Stock Market
  • Economic Indicators: ...
  • Inflation & Interest Rates: ...
  • Corporate Earnings: ...
  • Exchange Rates: ...
  • Global Events: ...
  • Government Policies: ...
  • Foreign Institutional Investment (FII) Flows: ...
  • Investor Sentiment:
Apr 2, 2024

What causes market share to increase? ›

There are a number of strategies a company can put to work to increase market share. These include improving innovation, building and solidifying customer loyalty, employing a talented, dedicated workforce, acquiring other companies, deploying effective advertising, and pricing products and services efficiently.

What are the four reasons stocks tend to increase in value over time? ›

Expert-Verified Answer

These include the tendency of stocks to offer high returns in the long term (despite risks), their traditionally higher average returns compared to other investment options such as bonds and savings accounts, and the influence of individual wealth accumulation strategies.

Why do stocks rise with inflation? ›

During periods of high inflation, shares associated with larger current cash flows are more valuable than growth stocks that promise more distant returns. This could be due to the effect of compounding the discount rate in the present value formula.

Why do markets suddenly rise? ›

In general, strong earnings generally result in the stock price moving up (and vice versa). But some companies that are not making that much money still have a rocketing stock price. This rising price reflects investor expectations that the company will be profitable in the future.

Why are stocks so expensive right now? ›

As Wilson pointed out, 90% of the S&P 500's advance since its October 2022 low has been driven by multiple expansions, meaning investors are paying increasingly high prices for every unit of expected earnings growth over the coming year.

Why do stocks suddenly go up? ›

Confidence in the stock market can also push up demand and prices for individual stocks. If investors believe that stocks are a good investment, either because valuations are attractive or because the stock market has been trending upwards, an increase in demand for stocks can push up prices across the board.

Why do stocks tend to rise in value over time? ›

The biggest reason the stock market goes up over time is because the economy grows and companies earn more money. Let's look at the largest stock in the market, Apple, as an example.

What is the main reason for the stock going missing? ›

A common cause of stockouts is discrepancies between the recorded item counts and actual inventory levels (phantom inventory). Technical issues, human error, or loss of goods due to theft or damage can cause disparities between item counts, leading to stockouts.

Who controls stock prices? ›

What determines stock prices? The price of a stock is largely determined by supply and demand. If demand is high, the price tends to go up, and if supply is high, the price tends to go down.

Why do stocks go up overnight? ›

Demand is generated by nimble retail traders rushing to buy the stock when markets first open. Stock prices spike because there aren't enough large brokerages ready and willing to sell the in-demand stock based on limited information early in the day.

How do companies benefit from rising stock prices? ›

Key Takeaways:

Companies can use a higher stock price to raise capital and borrow money from banks. 3. A higher stock price can help with business operations, such as buying other companies and partnering with other companies.

Will stocks continue to rise in 2024? ›

The S&P 500 generated an impressive 26.29% total return in 2023, rebounding from an 18.11% setback in 2022. Heading into 2024, investors are optimistic the same macroeconomic tailwinds that fueled the stock market's 2023 rally will propel the S&P 500 to new all-time highs in 2024.

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